Together against Covid-19 in the Matas de Minas region | Atlantica
Ordem Mínima
+55 35 3222 0495 Av. Princesa do Sul, 1885 | B. Rezende, Varginha, MG, Brasil | CEP: 37062-447

Together against Covid-19 in the Matas de Minas region

por jul 30, 2020Coffee, Relatório de mercado21 Comentários

Reusable masks are distributed to the communities of Caparaó, Alto Jequitibá, and Manhumirim



To prevent the spread of the new coronavirus, Coffee Exporter Atlantica Coffee distributed 5,000 reusable masks free of charge in the Matas de Minas region cities of Caparaó, Alto Jequitibá and Manhumirim.


These are the municipalities where we source the Arabica coffee that we export to more than 40 countries. We believe in the importance of making a positive contribution to the communities where we operate. In light of the major impacts that the COVID-19 pandemic has had on public health as well as the economy, this action was one way we found to help the local population.


Our goal was to help families that are experiencing hardship due to the pandemic. Some people still do not have access to masks, which are not only important to preventing the spread of COVID-19, but mandatory in public spaces.


At the same time, many businesses are closed due to quarantine and as a result of the floods that devastated these cities in early 2020.


By hiring local seamstresses to sew the thousands of masks that were donated, Atlantica demonstrated its commitment to local labor.


Use of local labor to manufacture masks

To manufacture the protective masks, Coffee Exporter Atlantica Coffee hired six local seamstresses in order to contribute to income generation in the region.


Each seamstress received instructional videos that enabled them to make masks from the safety of their homes. Atlantica thus operated on two fronts: boosting the local economy by hiring residents of Caparaó and Alto Jequitibá and helping out local residents by donating the masks.


In addition to the videos, the seamstresses were supplied with kits that included pieces of TNT 40 fabric and pre-cut hypoallergenic elastic to facilitate the sewing process.  We also counted on our partnership with a manufacturer in Viçosa, whose laser cutting machines further sped up production.


As we all know, the use of 70% isopropyl alcohol is essential for the prevention of COVID-19. Thus, we distributed a bottle to each seamstress for greater protection.


The masks were made with TNT 40 fabric, recommended by the Ministry of Health to prevent the spread of COVID-19, and feature hypoallergenic elastics to improve wearer comfort.



We chose a washable fabric because it has a longer lifespan, avoiding premature discard, and is thus a more sustainable product that people can use for more time.


Social action of the Sustainability Committee



The project, which was developed by the Sustainability Committee in collaboration with employees of Atlantica Coffee’s local offices, benefited hundreds of families in the Matas de Minas region.


We believe that sustainability actions should not only benefit coffee farmers, but also the communities where we operate. We are increasingly devoted to improving the sustainability of Brazilian coffee.


A time for empathy and solidarity



Caparaó and Alto Jequitibá are small towns of 5,424 and 8,528 inhabitants, respectively. The majority of businesses are family-owned and thus highly vulnerable to health and economic crises. With this in mind, Atlantica Coffee decided to make masks to donate to these communities.


This project helped the people of Atlantica Coffee realize that even small actions can help people in the communities where we operate and have a positive impact on society.


In the midst of this global pandemic, we must have empathy for others, particularly those in precarious circumstances.


Beyond solidarity, we must also learn what we can do to help our neighbors. Together, we will get through this.


In the meantime, our goal is to demonstrate solidarity through a willing and committed team. We thank everyone who showed that they care by participating in this activity.



21 Comentários

  1. naturally like your website however you need to test the spelling on several
    of your posts. A number of them are rife with spelling problems and I find it
    very troublesome to inform the truth on the other hand I’ll surely come back again.

  2. I just like the valuable info you provide for your articles.
    I’ll bookmark your weblog and test again here regularly.
    I am reasonably sure I will be informed a lot of new stuff proper right here!
    Best of luck for the next!

  3. Usually I don’t learn post on blogs, however I would like to say
    that this write-up very pressured me to check out and do so!
    Your writing taste has been amazed me. Thank you,
    quite great post.

  4. I always used to read paragraph in news papers but
    now as I am a user of web therefore from now I am using net for posts,
    thanks to web.

  5. Your style is very unique in comparison to other folks I’ve read stuff from.

    Many thanks for posting when you’ve got the opportunity,
    Guess I’ll just bookmark this blog.

  6. Wow, incredible blog layout! How long have you been blogging
    for? you made blogging look easy. The overall look of your website is magnificent, let alone the content!

  7. If you are going for finest contents like I do, just go
    to see this web page all the time because it presents quality contents, thanks

  8. Piece of writing writing is also a fun, if you be
    familiar with after that you can write or else it is
    complicated to write.

  9. I blog quite often and I seriously appreciate your information. Your article has truly peaked my interest.
    I will book mark your blog and keep checking for new information about once per week.
    I subscribed to your Feed as well.

  10. It’s very trouble-free to find out any topic on web as compared to books, as I
    found this paragraph at this site. 0mniartist

  11. When I initially left a comment I appear to have clicked the -Notify me when new comments are added-
    checkbox and from now on each time a comment is added I recieve 4 emails with
    the exact same comment. Is there an easy method you can remove me from that service?
    Kudos! 0mniartist asmr

  12. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you!
    By the way, how can we communicate? asmr 0mniartist

  13. My family every time say that I am killing my time here at web, but I know I am getting know-how everyday by
    reading thes good content. asmr 0mniartist

  14. Wow, wonderful blog layout! How long have you been blogging for?

    you make blogging look easy. The overall look of your web site is fantastic, let alone
    the content! asmr 0mniartist


Deixe uma resposta para asmr Cancelar resposta

O seu endereço de e-mail não será publicado.